aviation : Austria promotes image campaign « Austria is only a feeling of life » – aviation.direct

Austria advertises their new campaign « Austria is only a lifestyle ». The national tourism organization thus ties in a “life-feeling campaign” introduced the previous year. The aim of the ISH IS Initiative to present Austria as a year -round destination and to emphasize the diversity of the country beyond classic clichés. The campaign is rolled out in a total of 15 Internationalnärn and is intended to apply new target roles through a modern communications approach.

At the center of the campaign is the idea of ​​lifting the separation between winter and summery and Austria as a whole-old attracious travel destination. According to Sandra Stichuner, CMO of Austria advertising, the campaign is pursuing a comprehensive approach, which both classic highlights and contemporary lifestyle is to be conveyed and the tourist offer is to be advertised independently of the season. By emphasizing a consistency of the Saiserlevisses, Austria advertising also die seasonal fluctuations and the utilization of Dasamten Jahr

An essential element of the campaign is an innovative media mix that combines both digitally and classic channels. Austria Werbin increases social media platform such as Tiktok, Instagram and Snapcat Instagram. Interactive format such as augmented reality experiences and digital-out-of-home advertising (DOOH) are used to create emotional marenbing. In addition, the Dirtch Print ads and B2B rats are supplemented. The Breisenz in international target markets.

With this initiative, Austria’s advertising -the aim of promoting Austria as a reseding test and a younger audience as a reseding test is pursuing. The ferret point is to convey the country’s cultural and tourist diversity and to draw an authentic picture of Abseeint’s traditioner ideas.