In the tourism year 2024, Salzburg had a slight disadvantage in the overnight stays and arrivals compared to the previous year. With 3,138,434 overnight stays (-1.96 %) and 1,766,061 arrivals (-0.59 %), the number of tourists remained just below the values of 2023. Despite this note, the city shows itself with a bed load of 60, 31 % above average. Compared to the record year 2019, however, the numbers are still behind the top values, which could also be due to the ongoing global challenges.
Salzburg’s tourism strategy is further advanced by the « Vision Salzburg 2040 », which is to be completed in spring 2025. Mayor Bernhard Auinger emphasized the importance of tourism as an economic engine that creates jobs and promotes added value. The focus of the new strategy is not only on the further development of the tourist infrastructure, but also to strengthen the tourism acceptance in the population. Beate Kassner, Managing Director of Tourismus Salzburg GmbH, sees great potential in modern destination management and in shaping the habitat for both locals and for visitors.
The increase in Salzburg Cards sold is particularly gratifying, the copies (+2.87 %) sold with 265,822. This card, which offers access to numerous sights of the city, also led to an increased number of entries in 2024. In addition, the sales figures for the 48-hour and 72-hour cards increased significantly. With regard to the countries of origin, the Dach region (Germany, Austria, Switzerland) and telecommunications such as the USA and the United Kingdom, the last increase in the overnight stays continued to dominate.
In view of 2025, the tourism year will be shaped by a kissing anniversary: the 60th anniversary of the film classic « The Sound of Music ». The anniversary is not only celebrated by a special exhibition and various events, but also by a presence of Salzburg at the Expo in Osaka.
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