Emirates, official global airline partner of the NBA, launches the 2024-25 NBA season with the latest livery dedicated to the spirit of the marketing partnership between Emirates and the league. The specially designed NBA livery of the Airbus A380 will be visible across the airline’s network from next week and features a blue gradient with the NBA logo and a basketball with the Emirates and NBA logos.
The repaint was carried out entirely at the Emirates Engineering Aircraft Appearance Center in a 24-day process. From November 1 to December 17, coinciding with the Emirates NBA Cup, passengers will benefit from NBA-inspired products and services on flights to 14 destinations in the US and Canada. This includes tailored menus, special drink coasters and the ability to watch select NBA games via the in-flight entertainment system.
Boutros Boutros, Executive Vice President of Emirates, emphasizes the importance of the partnership and efforts to connect with basketball fans in the respective markets. The Emirates NBA Cup begins on November 12th and rounds off the games now in its final stages.
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